Whether you’re creating software, music, or a new business, your brand is more than just a logo or a name—it’s your identity. Securing a federal trademark is one of the smartest legal moves you can make.
At McInnes IP Law, we believe that protecting your brand should be both affordable and reliable. That’s why we offer flat-fee trademark application services for just $1,350, covering all attorney fees and government filing costs for a single-class U.S. trademark application. No hourly billing. No surprises.
Here’s why that matters—and how we make it easy for you to own your brand.
What We’ll Cover:
- Why trademark protection is essential
- Why you should choose McInnes IP Law
- What the $1,350 flat fee covers
- Why you should start trademark filing now
- 5 FAQs about trademark filing
- Key takeaways
- Legal representation
Why Trademark Protection Is Essential
A trademark is a legally recognized word, name, slogan, or logo that distinguishes your goods or services from competitors. Once registered, a federal trademark gives you powerful rights, including:
- Exclusive nationwide use of your mark in connection with your goods/services.
- The ability to stop infringers and counterfeiters.
- Presumption of ownership in all 50 states.
- The right to use the ® symbol.
- Stronger footing in domain disputes and social media takedowns.
- Protection against future copycats trying to profit off your brand.
In short, trademark protection can be the difference between building a strong, lasting business—or risking it all to infringement, knock-offs, or forced rebranding.
Why Choose McInnes IP Law?
With so many online DIY services and big-name law firms offering trademark filings, what sets McInnes IP Law apart?
1) Flat Fee = Transparency
We charge a flat rate of $1,350 for a one-class federal trademark application. This setup includes:
- A comprehensive USPTO search
- Legal advice on trademark strength and registrability
- Preparation and filing of your application
- Direct communication with a licensed attorney
- Responses to routine USPTO questions (not including Office Action Responses)
There are no hidden fees, no hourly rates, and no surprise add-ons. We believe in upfront pricing that respects your budget.
2) Personalized Service, Not Software
Unlike automated platforms, we don’t just plug your answers into a form. You work directly with a real trademark attorney who understands the legal landscape and tailors the process to your specific business and brand.
That personal attention is critical. Many applications filed through DIY services are rejected due to improper classifications, confusingly similar marks, or failure to meet formal USPTO requirements. With McInnes IP Law, you’re backed by experience and strategy—not just software.
3) Real Legal Advice
We’re not a filing mill. We’re a law firm dedicated to intellectual property. That means you get honest legal advice, not generic checklists. We’ll guide you through:
- Whether your mark is strong enough to register
- What goods/services to include (and exclude)
- Risks from existing similar marks
- What to expect in the registration process
- Future enforcement strategies
This kind of guidance is often the difference between a successful application and one that gets stuck—or denied—at the USPTO.
What’s Included in the $1,350 Flat Fee?
Here’s a breakdown of exactly what you get when you hire McInnes IP Law to file your trademark:
1) Initial Consultation
We begin with a one-on-one attorney consultation to understand your brand, your business, and your goals. We answer your questions and ensure you understand the process.
2) Comprehensive Trademark Search
Before filing, we run a detailed search of the USPTO database for existing marks that may conflict with yours. We’ll advise you on the risks and help you determine whether to move forward or consider alternative branding.
3) USPTO Application Filing
We draft and file your trademark application for one class of goods or services, using the correct legal format and classification. The government filing fee ($350 per class) is included in our price for the first class. If your application requires more than 1 international class, the USPTO filing fee is $350 more per additional class. That is strictly a government filing fee.
4) Monitoring and Updates
We track your application and keep you informed as it moves through the USPTO review process, which usually takes several months. If the examiner issues an Office Action (e.g., needing clarification), we can respond on your behalf. Office Actions are commonplace and we normally overcome them. However, that service is not included in the flat fee.
5) Clear, Ongoing Support
You’ll receive email and phone access to your attorney throughout the process. If a more complex legal issue arises, such as a refusal or opposition, we’ll clearly explain your options and offer transparent pricing for additional representation.
Do You Need Legal Representation for a Copyright?
Why Start Trademark Filing Now?
Many business owners delay trademark filing until they’re “bigger” or “more established.” But that’s a risky strategy. Here’s why you should file early:
- First to file = first in rights. The USPTO doesn’t care who used a name first unless you can prove longstanding common-law use.
- Prevent costly rebranding later if someone else beats you to registration.
- Stop copycats before they start. A registered trademark makes enforcement faster and cheaper.
- Enhance business value for licensing, investment, or sale.
- Gain instant credibility with customers, vendors, and partners.
If you’re selling online, on Etsy, Amazon, Shopify, or anywhere else, you need brand protection early—before someone else registers your name.
5 Frequently Asked Questions about Trademark Filing
1) What if I want to register my trademark in more than one class?
A: Additional classes can be added for $350 per class. A trademark lawyer can help you determine which classes actually apply to your business so you’re not overpaying or leaving important goods and services unprotected. We’ll help you decide how many classes you need and only charge for what you actually file.
2) How long does the process take?
A: The USPTO typically takes 8-12 months to approve a trademark application, although some cases can take longer depending on the examiner and whether any issues arise. Working with an IP lawyer can help reduce avoidable delays by making sure the application is properly prepared before submission.
3) Can I file if I haven’t started using the trademark yet?
A: Yes! You can file a trademark based on intent to use, which is helpful if you’re preparing to launch a business, product, or service but haven’t started selling yet. We’ll walk you through the process and help you convert the application once your mark is officially in use.
4) What happens if the application is rejected?
A: If the USPTO issues a refusal, also called a substantive Office Action, we offer legal strategies and fixed-fee options for responding. Many refusals can be overcome with the right legal argument, especially when handled by an experienced trademark lawyer.
5) Do I need copyright protection too?
A: Possibly. A trademark protects brand identifiers like names, logos, and slogans, while copyright protects original creative works such as written content, artwork, photography, music, videos, and software. If your business owns creative assets, a copyright lawyer can help you decide whether you should file a copyright in addition to your trademark application.
Key Takeaways
- A federal trademark helps protect your business name, logo, or slogan from copycats, infringement, and forced rebranding.
- McInnes IP Law offers flat-fee trademark filing for $1,350, which includes attorney fees and the government filing cost for a one-class application.
- Working with a real trademark attorney gives you more personalized guidance than automated filing software.
- The flat-fee service includes an initial consultation, USPTO search, application preparation, filing, monitoring, and clear updates throughout the process.
- Filing early can help prevent another business from registering your name first.
- A registered trademark can strengthen your brand’s credibility, enforcement rights, licensing opportunities, and long-term business value.
- If your application faces a more complex issue, McInnes IP Law can explain your options and provide transparent pricing for additional support.
Legal Representation
At McInnes IP Law, we make trademark registration simple, secure, and cost-effective. You’ve worked hard to build your brand. Don’t let someone else take it from you—or profit off your creativity.
Call (774) 234-1256, email us at info@mcinnesiplaw.com, or message us on our LinkedIn Company Page today to schedule your free trademark law consultation.
Disclaimer: This blog post is for informational purposes only and does not constitute legal advice. If you have specific legal questions about trademark registration, you should consult a qualified attorney.